Enterprise 2.0

The Enterprise 2.0 Oscars

Posted by Niall Cook
February 13, 2008

Jevon MacDonald asks who the Enterprise 2.0 leaders are on the FASTForward blog:

Who are the up and coming stars and who are the blowhards? Who are the hidden gems and who do you think has it all wrong? Who is out there doing the hard work and not getting any credit?

I’ve already made one rather flippant comment, but on a more serious note here’s a list of all those I came across during the course of researching and writing my book who I consider to be the leaders, and why.

The Enterprise 2.0 Oscar Nominations (without the writers’ strike) are…

The Clairvoyance Award (for seeing what’s next)

Thomas Friedman for The World is Flat
Levine, Locke, Searls & Weinberger for The Cluetrain Manifesto
Hugh MacLeod for The Porous Membrane

The Deja Vu Award (for seeing it all years ago)

Vannevar Bush for Mechanisation and the Record (1939) and As We May Think (1945)
K. Eric Drexler for first using the term ’social software’ (1991)
Douglas Engelbart for Augmenting Human Intellect: A Conceptual Framework (1962)
Peter and Trudy Johnson-Lenz for coining the term ‘groupware’ (1978)
J.C.R. Licklider for Man-Computer Symbiosis (1960) and The Computer as a Communication Device (PDF) (1968)

The Plain English Award (for explaining Enterprise 2.0)

Dion Hinchcliffe for The State of Enterprise 2.0 and FLATNESSES
Andrew McAfee for Enterprise 2.0: The Dawn of Emergent Collaboration (PDF) and SLATES
M.R. Rangaswami for The Birth of Enterprise 2.0

The Innovators Award (for leading by example)

René Bonvanie for using Facebook as Serena Software’s intranet
Keely Flint for BUPA’s use of social bookmarking for knowledge management
Ludovic Fourrage for Microsoft’s internal YouTube-esque service
Rich Manalang for building Oracle’s IdeaFactory in 24 hours
Euan Semple for the BBC’s talk.gateway
Nathan Wallace for replacing Janssen-Cilag’s intranet with a wiki

The Wake Up and Smell the Coffee Award (for making business leaders consider Enterprise 2.0 seriously)

Marthin de Beer, Cisco Systems
Dennis Moore, ~~SAP~~ ex-SAP, now OQO
Thomas Vander Wal, InfoCloud Solutions

The Voice of Reason Award (for bringing everyone back down to earth)

Tom Davenport for Why Facebook and MySpace Won’t Change the Workplace
Paul Kedrosky for asking what social technology will actually replace in the workplace

The Direct to Consumer Award (for bypassing the IT department)

Ross Mayfield for identifying the ‘enterprise target with consumer approach’
Peter Sondergaard for highlighting the trend in consumerisation of IT
Ben Worthen for exposing the ’shadow’ IT department

The Just Do It Award (for practical approaches to getting started)

BEA Systems for Technology Adoption and Company Culture – Chicken or Egg
Dion Hinchcliffe for his contribution in How CIOs Can Introduce Web 2.0 Technologies into the Enterprise
~~Ross Mayfield~~ Suw Charman for An Adoption Strategy for Social Software in the Enterprise
Dave Pollard for A Methodology for Web 2.0 Collaboration Experiments (in Reluctant Organizations)

And the winners are…?

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Information: February 13th, 2008; 20 Responses

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Categories and Tags: Miscellaneous; Research

Other Posts: A Definition of Social Software; Enterprise 2.0 Success Factors

Reader Comments

Comment Number:: 1
Written by:: susan scrupski
Posted on:: February 13, 2008 at 1:58 pm

Niall, this is awesome. I nominate you for the award for “most thorough analysis of thought leadership in Enterprise 2.0.”

Comment Number:: 2
Written by:: Niall Cook
Posted on:: February 13, 2008 at 2:56 pm

Hehe. Thanks Susan. Well I needed some kind of outlet for all that research…

Comment Number:: 3
Written by:: Ross Mayfield
Posted on:: February 13, 2008 at 4:51 pm

An Adoption Strategy for Social Software in the Enterprise was actually written by Suw Charman, who I happily would nominate.

Comment Number:: 4
Written by:: Niall Cook
Posted on:: February 13, 2008 at 5:13 pm

Thanks for the clarification, Ross. I’ve updated the post. Suw shall come to the ball…

Comment Number:: 5
Written by:: Dennis Moore
Posted on:: February 13, 2008 at 6:36 pm

I am not with SAP anymore (I’m at OQO, bringing (WARNING: BLATANT PITCH ALERT!) mobility to the enterprise, including full Enterprise 2.0 functionality from anytime / anywhere). I would suggest instead Denis Browne, a real thought leader in this space — see http://www.google.com/search?q=denis+browne+sap for some of his work in this space …

– Dennis Moore, OQO

Comment Number:: 6
Written by:: Niall Cook
Posted on:: February 13, 2008 at 7:16 pm

Thanks Dennis. I think you were at SAP when you made the comments I’m thinking of so have updated to “ex-SAP, now OQO”.

Comment Number:: 7
Written by:: Jeff’s del.icio.us bookmarks for February 13th through February 14th | Learn to Adapt
Posted on:: February 14, 2008 at 2:37 pm

[...] Enterprise 2.0 » Blog Archive » The Enterprise 2.0 Oscars - A wonderful page of Enterprise 2.0 references as Niall Cook nominates the most influential people on the topic of "How social software will change the future of work." [...]

Comment Number:: 8
Written by:: Die Enterprise 2.0 Oscars « c/o operative
Posted on:: February 15, 2008 at 10:55 pm

[...] Buch ist er doch auf einige herausragende Köpfe und Vordenker gestoßen. Unter der Überschrift “The Enterprise 2.0 Oscar Nominations” hat er eine Liste mit Namen (und vereinzelten Literaturhinweisen) in verschiedenen Kategorien [...]

Comment Number:: 9
Written by:: Top of the Pop in Enterprise 2.0 « The Future of Learning
Posted on:: February 16, 2008 at 11:05 am

[...] 16, 2008 Ich bin gerade auf dem Weg zur FastForward? Konferenz, als ich ueber die Enterprise 2.0 Oscars stolpere. Dem Aufruf im FastForwardBlog von Jevon MacDonald folgend, praesentiert Niall Cook seine [...]

Comment Number:: 10
Written by:: Column 2 by Sandy Kemsley : links for 2008-03-01
Posted on:: March 1, 2008 at 11:22 pm

[...] Enterprise 2.0 » Blog Archive » The Enterprise 2.0 Oscars Great list of Enterprise 2.0 thought leaders. Truly terrible theme: small, dark-on-dark print, very hard to read. (tags: enterprise2.0) [...]

Comment Number:: 11
Written by:: links for 2008-03-02 « steinarcarlsen
Posted on:: March 2, 2008 at 9:17 pm

[...] Enterprise 2.0 » Blog Archive » The Enterprise 2.0 Oscars (tags: enterprise2.0 cx) [...]

Comment Number:: 12
Written by:: RTodd
Posted on:: March 16, 2008 at 7:57 pm

Seems like Enterprise 2.0 is about implementing Web 2.0 within large scale organizations (or small). What I see is Vendors, Consultants, and Researchers. This is a great list, but what about the folks on the front lines of implementation. They are the real heros and should be recognized as well.

Comment Number:: 13
Written by:: Niall Cook
Posted on:: March 18, 2008 at 11:49 am

RTodd - I agree, and that was the purpose of the Innovators Award. All those mentioned in that category have been - or still are - on the front lines of implementing Enterprise 2.0 in their organisations.

Comment Number:: 14
Written by:: Doug Hadden
Posted on:: April 8, 2008 at 5:19 pm

This is a very balanced synopsis of the Enterprise 2.0 world. One name missing on your “Clairvoyance Award” is Marshall McLuhan whose ideas are best expressed in http://www.mala.bc.ca/~soules/media312/playboy.htm from 1968. We are beginning to see the effects that McLuhan was speaking about – creation of electronic “tribes” in social networking, a more aural society with podcasts, multimedia and flash (and away from reading in a post-literal society), return to more spiritual and civic concerns (“global village”), and other social changes and ways of thinking caused by the new medium.

Comment Number:: 15
Written by:: Niall Cook
Posted on:: April 8, 2008 at 10:48 pm

Thanks for your great contribution Doug. I couldn’t agree more, although I’d probably put him in the Deja Vu category as he saw it so far ahead than any clairvoyant could.

Comment Number:: 16
Written by:: Jeroen de Miranda
Posted on:: May 17, 2008 at 8:39 am

great list of the most important promoters and thinkers on the topics of Web 2.0 and Enterprise 2.0! For me, the following people are the most inspiring:
- Dion Hinchcliffe
- Thomas Friedman

Comment Number:: 17
Written by:: Niall Cook
Posted on:: May 20, 2008 at 9:48 am

And I’m sure both would be pleased to feature alongside each other, Jeroen.

Comment Number:: 18
Written by:: Technology Adoption and Company Culture « Shane Pearson’s Weblog
Posted on:: June 12, 2008 at 8:41 pm

[...] by BEA. This was one of my most popular posts last year and received some nice comments like a nomination for the Enterprise 2.0 Oscars A year later I think it is still a good [...]

Comment Number:: 19
Written by:: Technology Adoption and Company Culture - Chicken or Egg « Shane Pearson’s Weblog
Posted on:: June 12, 2008 at 8:52 pm

[...] by BEA. This was one of my most popular posts last year and received some nice comments like a nomination in the “Just do it Category” for the Enterprise 2.0 Oscars. (Thanks Niall!) A year later I think it is still a good [...]

Comment Number:: 20
Written by:: Shane Pearson
Posted on:: June 12, 2008 at 8:52 pm

I reposted my original article Technology Adoption and Company Culture - Chicken or Egg to my personal blog as I recently left BEA.

It is available here: http://shanepearson.wordpress.com/2008/06/12/technology-adoption-and-company-culture-chicken-or-egg/

The Enterprise 2.0 Oscars

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