AIIM Releases Enterprise 2.0 Study
Hot on the heels of Ross Dawson’s Enterprise 2.0 Executive Roundtable report comes “the first major market study of Enterprise 2.0″ from the AIIM Market Intelligence group.
Three key findings emerge, we are told:
- A majority of organisations position Enterprise 2.0 as critical or important to business goals and objectives
- Few organisations have a clear understanding of Enterprise 2.0
- The single greatest factor impacting attitudes, adoption rates and definitions is corporate culture.
Once you get into the data, you discover that the first key finding is a little exaggerated, as only 44% of respondents indicated that Enterprise 2.0 is imperative or significant to corporate goals and objectives and 27% positioned it as having average impact on business goals and success. Combined, I personally wouldn’t be willing to state that this amounted to a majority positioning it as critical or important.
I think one must also question this finding further when you examine the second data point, with 74% of the 441 respondents stating that they have only a vague familiarity or no clear understanding of Enterprise 2.0. If almost three-quarters don’t know or understand what it is, how can they possibly say what impact it has on their business goals?
Perhaps the best way is to decide for yourself. You can download the report here, but you’ll have to register for an account first. There’ll also be a webinar tomorrow if you want to challenge or support the findings.
Niall – thanks for the link to our research. I believe if you dive into the 80+ pages of the report, you’ll see that while people may not know Enterprise 2.0 from a “system level” standpoint, they understand many of the components.
It’s very similar to Web 2.0 – definitions are all over the place for Web 2.0, and yet that doesn’t stop people from saying “we need to do Web 2.0!” That doesn’t mean it’s the BEST approach to decision making, but that’s another discussion.
Jump back to the early days of the Web – and the clamor to get on the web, many times, for no good reason, and with a much higher cost than was sane. Arguably, a fair number of companies STILL don’t get Web 1.0 (even though they would claim otherwise), but they certainly believe it’s important if not critical to their business.
I believe that we have helped to elevate the discussion just a tad here. It’s early days all around, but the movement for Enterprise 2.0 is definitely afoot.
That said, have at it folks – the research itself is free, as is the webinar tomorrow.
Might be a bumpy ride, but I think we’re all onto something here.