Enterprise 2.0 Market Size Vastly Exaggerated


For those reporting on Forrester’s prediction that the Enterprise 2.0 market will be worth US$4.6 billion by 2013, please choose your words carefully.

On page 3, the Forrester report refers to the “enterprise Web 2.0″ market as encompassing “both externally facing marketing functions and internally facing productivity and collaboration functions.” And in Figure 5.1 they clearly label the former “Social Computing” and the latter “Enterprise 2.0″.

The numbers predicted for these two in that same chart combined total US$4.6 billion in 2013. The Enterprise 2.0 market, however, will account for only US$1.8 billion of that amount.

forrester.gif

I’ll provide some additional thoughts on the report tomorrow, but in the mean time I expect to see clarifications from those who should know better

;-)

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April 22nd, 2008
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Comment Number:
1
Written by:
Jasbinder
Posted on:
April 22, 2008 at 8:38 pm

Thanks for the clarification – still a lot mind, almost 40 per cent of the the guessitmate.

Comment Number:
2
Written by:
Niall Cook
Posted on:
April 22, 2008 at 8:45 pm

That’s true although, as a commenter on Euan Semple’s blog said, still less than the classic car market in the UK!

Comment Number:
3
Written by:
James Gentes
Posted on:
April 16, 2009 at 10:34 pm

Slight correction: I believe you meant …the former “Social Computing? and the latter “Enterprise 2.0”

Comment Number:
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Niall Cook
Posted on:
April 17, 2009 at 9:24 am

Indeed. Thanks for spotting. Post has been updated.

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