Author Archives for Niall Cook

Destination: Canada


In the words of my hosts, I’ve “finally realized where the action is” and will be taking the Enterprise 2.0 roadshow to Canada next week.
In what promises to be a whirlwind tour I’ll be speaking to Hill & Knowlton clients and staff in Toronto on Tuesday 7th, followed by beers at Third Tuesday that same [...]

What are you working on? Twitter-like tools for the enterprise


In Enterprise 2.0, and indeed as early as June last year, I talk about the benefits of internal micro-blogging using enterprise versions of tools like Twitter.
If this is an area of interest to you (and it probably should be), then I strongly recommend you read two posts from Jeremiah Owyang and Neville Hobson.
In List of [...]

Enterprise 2.0 review: A fresh book


There’s a new review of Enterprise 2.0 in town - this time from Pleon’s Daniel Penton, writing for Simply Communicate who also interviewed me last month.
Daniel’s review is practical and down to earth, a point made clear from the title “Web 2.0 made simple”. He highlights both the Oracle and Janssen-Cilag case studies that feature [...]

Enterprise 2.0 Review: Truly inspirational


With the first reviews of Enterprise 2.0 coming in thick and fast, I thought it would be worth highlighting and commenting on them here. I promise I won’t limit it to just positive reviews - I’m more than happy to respond to any criticism as well (although I obviously hope that will be few and [...]

How did I get here?


I avoid bouts of ego-stroking wherever I can, as it’s one of the things that annoys me about this most social of media.
So on this occasion, I hope you’ll forgive me (Marc Wright would probably appreciate the traffic). His internal communications magazine, simply-communicate.com recently profiled me as part of its “How Did I Get Here?” [...]

Will social software change the future of work?


My core thesis in Enterprise 2.0 is that social software will change the future of work.
So in an otherwise underwhelming update of McKinsey’s global survey on the state of web 2.0 in companies, I was therefore intrigued by the finding that companies satisfied with their use of web 2.0 “are not only using more technologies [...]

The 4Cs - Day 4: Connection


Last week I covered the third category in my approach to planning Enterprise 2.0. The fourth and final category is connection.
Day Four: Connection
With social software, interaction is distributed over time, between multiple individuals and even across different systems. The tools that make connections between and within people and content are therefore critical in bringing together [...]

The 4Cs - Day 3: Collaboration


Yesterday I covered the second element in the 4Cs approach to applying enterprise 2.0 to your business. Today I’ll focus on the third, collaboration.
Day Three: Collaboration
One of the biggest areas of contention is the difference between cooperation and collaboration. Put very simply, collaborative social software supports the engagement of participants in a coordinated effort to [...]

The 4Cs - Day 2: Cooperation


Yesterday I introduced the 4Cs model for applying enterprise 2.0 in any business and outlined the elements that make up the first C - communication.
Today it’s the turn of the second, cooperation (or co-operation, if you prefer).
Day Two: Cooperation
With cooperation I am interested in social software that supports informal working where there are no pre-defined [...]

The report of email’s death is an exaggeration


Proponents of social software seem to think that email has had its day. Some have even given it up completely.
I respectfully disagree.
The problem with email at the moment is not email, but people. Basically, we need to re-learn how to manage our inboxes alongside all the other information flows. And it’s possible.
For Christmas 2006 I [...]

Niall Cook