Author Archives for Niall Cook
Downloadable version of Enterprise 2.0 now available!
It’s taken a while, but getting both timing and pricing right has been unbelievably difficult. However, for all those without corporate expense accounts that baulked at the price of the hardcover version, I’m relieved to announce that a downloadable PDF version of Enterprise 2.0 is now available from lulu.com for just £9.99/$14.03/€11.15.
This is a complete [...]
Why I love Yammer’s business model… and why it needs to change
The enterprise Twitter clone, Yammer, has a great business model that exploits the desire for grassroots social computing from employees and preys on the security fears of their employers.
The way it works is simple: any employee can sign up to Yammer for free. If they are the first to use their corporate email domain (e.g. [...]
Enterprise 2.0 Investment Opportunity
Not a usual theme for this blog, but thought it might be worth a shot given the types of people reading. Who knows, maybe this blog can be the home to some Enterprise 2.0 deals?!
I’ve been asked if I know anyone interested in buying a majority stake in a growth-stage Enterprise 2.0 company - would [...]
Enterprise 2.0 Presentation Slides
During my Canadian tour last week, I’m proud to say that I used slides just once at the breakfast for Hill & Knowlton clients. The rest of the sessions were all off the cuff.
In response to numerous requests, I put my slide deck on Slideshare.net. Here they are:
Enterprise 2.0
View SlideShare presentation or Upload your own. [...]
Nosco: Prediction Market Software for Companies
At the Enterprise 2.0 breakfast I held for Hill & Knowlton clients in Toronto last week, someone ask me about tools for capturing ideas from sales people with voting and commenting capabilities. Nothing sprang to mind, but I promised I would do some research.
Seems like a bit of an untapped market to be honest*, but [...]
Destination: Canada
In the words of my hosts, I’ve “finally realized where the action is” and will be taking the Enterprise 2.0 roadshow to Canada next week.
In what promises to be a whirlwind tour I’ll be speaking to Hill & Knowlton clients and staff in Toronto on Tuesday 7th, followed by beers at Third Tuesday that same [...]
What are you working on? Twitter-like tools for the enterprise
In Enterprise 2.0, and indeed as early as June last year, I talk about the benefits of internal micro-blogging using enterprise versions of tools like Twitter.
If this is an area of interest to you (and it probably should be), then I strongly recommend you read two posts from Jeremiah Owyang and Neville Hobson.
In List of [...]
Enterprise 2.0 review: A fresh book
There’s a new review of Enterprise 2.0 in town - this time from Pleon’s Daniel Penton, writing for Simply Communicate who also interviewed me last month.
Daniel’s review is practical and down to earth, a point made clear from the title “Web 2.0 made simple”. He highlights both the Oracle and Janssen-Cilag case studies that feature [...]
Enterprise 2.0 Review: Truly inspirational
With the first reviews of Enterprise 2.0 coming in thick and fast, I thought it would be worth highlighting and commenting on them here. I promise I won’t limit it to just positive reviews - I’m more than happy to respond to any criticism as well (although I obviously hope that will be few and [...]
How did I get here?
I avoid bouts of ego-stroking wherever I can, as it’s one of the things that annoys me about this most social of media.
So on this occasion, I hope you’ll forgive me (Marc Wright would probably appreciate the traffic). His internal communications magazine, simply-communicate.com recently profiled me as part of its “How Did I Get Here?” [...]


