The 4Cs Approach Archive

Enterprise 2.0 review: A fresh book


There’s a new review of Enterprise 2.0 in town - this time from Pleon’s Daniel Penton, writing for Simply Communicate who also interviewed me last month.
Daniel’s review is practical and down to earth, a point made clear from the title “Web 2.0 made simple”. He highlights both the Oracle and Janssen-Cilag case studies that feature [...]

The 4Cs - Day 4: Connection


Last week I covered the third category in my approach to planning Enterprise 2.0. The fourth and final category is connection.
Day Four: Connection
With social software, interaction is distributed over time, between multiple individuals and even across different systems. The tools that make connections between and within people and content are therefore critical in bringing together [...]

The 4Cs - Day 3: Collaboration


Yesterday I covered the second element in the 4Cs approach to applying enterprise 2.0 to your business. Today I’ll focus on the third, collaboration.
Day Three: Collaboration
One of the biggest areas of contention is the difference between cooperation and collaboration. Put very simply, collaborative social software supports the engagement of participants in a coordinated effort to [...]

The 4Cs - Day 2: Cooperation


Yesterday I introduced the 4Cs model for applying enterprise 2.0 in any business and outlined the elements that make up the first C - communication.
Today it’s the turn of the second, cooperation (or co-operation, if you prefer).
Day Two: Cooperation
With cooperation I am interested in social software that supports informal working where there are no pre-defined [...]

Introducing the 4Cs - Day 1: Communication


Well, the book was officially published yesterday. So I’d thought I do something different this week.
Starting today I’m going to introduce the model for how to apply enterprise 2.0 concepts that forms the nucleus of the book. On Friday, I’ll sum up and leave you with some further thoughts.
Introducing the 4Cs
Andrew McAfee’s SLATES and Dion [...]