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Introducing the 4Cs – Day 1: Communication


Well, the book was officially published yesterday. So I’d thought I do something different this week.
Starting today I’m going to introduce the model for how to apply enterprise 2.0 concepts that forms the nucleus of the book. On Friday, I’ll sum up and leave you with some further thoughts.
Introducing the 4Cs
Andrew McAfee’s SLATES and Dion [...]

Why I love Yammer's business model… and why it needs to change


The enterprise Twitter clone, Yammer, has a great business model that exploits the desire for grassroots social computing from employees and preys on the security fears of their employers.
The way it works is simple: any employee can sign up to Yammer for free. If they are the first to use their corporate email domain (e.g. [...]